Rejuvenation

November 17rejuvenation,coca cola sign,baton rouge.flroida and 3rd street,coca coal umbrella

I am thankful for rejuvenation, those times when you can collect yourself, relax, and become young again at heart. Technically, rejuvenation refers to reversing the aging process. At this time, we cannot do this physically. But we can do it mentally, psychologically, and emotionally. That is why it is good to stop and take stock of things and look at the positives in our lives.

This is a photo of two different means of advertising Coca Cola in Baton Rouge. They can be found at the corner of Florida Boulevard and Third Street. From scant records of its history that I have been able to dig up, the Coca Cola sign on top of the building has been there possibly since 1946, which makes it 67 years old. It is also one of the few remaining neon Coca Cola signs still functioning in the US. It is on top of the Richoux Building, the location of the old Liggitt Drug Store. The building has been sold and will soon house a Raisin' Caines Restaurant on the ground floor and a beer garden on the second floor and roof. The umbrella with the modern Coca Cola logo is on the sidewalk outside of Schlittz & Giggles pizza restaurant.   

You are probably wondering why I used this photo with the rejuvenation theme. It is because on top of the sign you will see the slogan: Pause...Refresh, which was the slogan used by Coca Cola between 1924 and 1947. The words pause, refresh make me think of rejuvenation. A little more digging up of history of the old sign led me to discover that the sign was damaged by Hurrican Andrew in 1992 and had to be restored. It now stands as a proud reminder of Baton Rouge's historical legacy. With the renovation that is taking place here, the word rejuvenation also applies to the old Richoux building.

pause, refresh

every now and then

life gets to be hard

so we need a way to recycle

and relax our guard

pause, refresh

and we can go on

pause, refresh

bring a brand new dawn.

© rt tulley